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Layered & Lived in 

Cozy knits effortless sweaters and the pieces you will live in all season.

Back 70

The sneaker of the season 

We're obsessed with Back70's retro-inspired sneakers, which feels as good as they look.  They're the easiest way to make any outfit a litte more fun. 

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Whether you're dressing for work, weekends, or special occasions, discover beautifully crafted collections that combine elegance, comfort, and effortless style.

HOLIDAY GIFTING

"My first shopping experience at Whilden was exceptional. Courtney and Megan made the experience perfect. I can’t wait to return—this will definitely be my go-to store for all my shopping needs!"

Vittoria C.

"I've been shopping at Whilden for years since I trust Courtney and team to curate only high quality and on trend pieces. Whether it's in store or online, service is always top notch!"

Lauren P.

My favorite store in Chapel Hill! The choices are always stunning, but it's the amazing ladies working there who truly make this store stand out. They exude friendliness, exceed expectations to assist, and offer top-notch styling tips with each visit."

Vittoria C.