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Look elevated. feel amazing.

heartloom prima dress printed ruffle sleeve sleeveless v-neck maxi
HEARTLOOM

Prima Dress

$159.00
Shape Only 2 left! noun-shipping-5431228 Ready To Ship

Ships within 24 hrs & Free Shipping over $100.

Sizing & style questions? Message us!

The Prima Dress is a fan favorite in a new, vintage inspired print. Crafted from a crepe de chine, it boasts a feminine silhouette with a V-neckline, cinched waist, and full skirt. Its effortless style makes it perfect for any occasion.

  • Crepe de chine
  • Relaxed fit
  • Smocking at back
  • Maxi length
  • 100% Cotton
Free shipping on orders $100+
Order by 3pm EST for fastest shipping
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Female Founded

Courtney Whilden

Founded in Chapel Hill, NC in 2016, team Whilden curates a collection of trending global designer pieces for women to look and feel effortlessly elevated.

I love their friendly staff and stylists who advise me on pieces that fits and looks good for me. Plus, I love supporting a working mom's business.

Becca F.

Whilden is my go-to, and their Pink Points program is the cherry on top. The ability to save money while indulging in the latest trends is a win-win.

Jennifer P.

One of my TOP destinations for personal shopping and thoughtful gifts! Courtney and her fantastic team consistently provide excellent assistance

Kelly S.

Kudos to this business for their top-notch online customer service! Placing an order was a breeze, and any questions I had were addressed promptly. The team's friendliness and efficiency made my online shopping experience seamless and enjoyable. I'm impressed!

Sarah G.